Immigration-Focused Ad to Air at Daytona 500

Communications Associate

February 20, 2015

DAYTONA BEACH — Racing fans attending the Daytona 500 this weekend will see a new Jumbotron ad underscoring the importance of immigrants and immigration.

The ad features conservative leaders who support immigration reform. It will run today through race day Sunday and has the potential to reach more than 250,000 Daytona 500 fans.

The ad is set to run twice an hour, 12 hours a day. The same ad will run at the Indianapolis 500 in May and the Brickyard 400 in July, for a total of 216 broadcasts.

“Immigration is part of the secret sauce that makes America work,” Grover Norquist, President of Americans for Tax Reform, says in the ad. “More people are a resource, they’re an asset; they’re not a liability.”

“People come here for opportunity,” adds Charles Kuck, Managing Partner of Kuck Immigration Partners in Atlanta, in the ad. “But if we continue to have immigration laws that take that opportunity away from people rather than giving it to them, we’re no longer going to attract those people that want to grow a business, that want to grow their family, that want to have a better life here in the United States.”

“At the end of the day, immigration is about people, not politics,” said Ali Noorani, Executive Director of the National Immigration Forum. “We need to welcome immigrants and afford them the opportunity, skills and status they need to succeed. When new Americans are able to reach their fullest potential, America thrives as well.”